Most technology was built to replace people. Ours is built to give people back the time and the memory to do the one thing only they can.
Grace Broughton
Founder · CEO & CTO
Grace founded Attachai on a conviction: that an industry built on knowing its people has too long been served by technology that forgets them. A decade across investment, technology, and luxury; builder and architect of the platform.
The measure is not how clever it is, but how known a member feels because of it.
A decade across investment, technology, and luxury; builder and architect of the platform.
Former Global CEO of Quintessentially, 63 offices; investor and chairman across members’ clubs.
Sixteen years in luxury CRM: Aman, Habitas, Matches; carries each house’s voice into the platform.
Seven years in backend engineering; builds the member record, the integrations, and the console.
Eight years in machine learning and data science; builds the concierge intelligence and the Connection Engine.
Two decades leading product and technology across fintech, media, and global streaming; a CRM and SaaS specialist, certified in applied AI.
Connection is the point of everything we build. Members join to meet one another; the most valuable rooms of the next decade will be the most trusted and the most curated, and we build for those rooms.
Intelligence matters only when it is connected: one thread that remembers, so the booking knows the member, the message knows the history, and the house knows its people.
The people who run these houses are the most precious part of the service, not infrastructure. Our technology hands them the thread; it never takes it.
Belonging is being known. A house should remember its people, and the remembering should stay with the house.
Curation is what keeps a world worth belonging to: who is in the room, what is offered, and what is protected by hand. Never automated, never sold.
The team is drawn from luxury hospitality, engineering, and the members' clubs themselves; the house is chaired by the former Global CEO of Quintessentially.
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